Vol. 3 No. 2 (2026): Journal of Management & Social Science

Published: 2026-04-09

Articles

  • Examining the effect of Celebrity Endorsement on Consumer Buying Decision

    Saima Noreen, Dr. Ume Ruqia Sadaat , Dr. Mian Gull Khan , Dr. Rafiullah
    577-596
    DOI: https://doi.org/10.5281/zenodo.20587608
  • The Green Wings Effect: How Leadership Turns HRM into Cleaner Skies https://doi.org/10.5281/zenodo.20578751

    Moin Ahmad Moon, Ali Akbar Mehmood, Usama Ahmad , Sikandar Raza Khan
    597-618
    DOI: https://doi.org/10.63075/78mssp89
  • E-Learning: Examining the Direct Effect of Student Engagement through Team Cohesion and Flipped Learning on Student Learning Effectiveness

    Dr. Muhammad Umar , Dr. Arfan Ahmed, Dr. Syed Usman Shahid
    619-638
    DOI: https://doi.org/10.5281/zenodo.20705996
  • The Impact of Effective HR Practices on Organizational Performance in Private Banks of Hyderabad-Pakistan

    Annam Jameel, Summera Unar, Zohra Asif
    639-652
    DOI: https://doi.org/10.63075/r5vf3056
  • Artificial Intelligence–Enabled HR Practices and Employee Innovative Behavior: The Mediating Role of Organizational Justice and the Moderating Role of Trust in AI

    Hamail Raza Zaidi, Dr. Faisal Sheraz
    653-669
    DOI: https://doi.org/10.63075/b08ssb30
  • Foreign Aid and Economic Growth in Pakistan: A Critical Analysis of IMF and Bilateral Assistance (2000–2025)

    Warda Hussaini , Hamna Anis, Muhammad Ali, Madiha Abid
    670-695
    DOI: https://doi.org/10.5281/zenodo.20814084
  • Corporate Risk Management Strategies and Their Influence on Financial Stability in Emerging Economies

    Muhammad Abdullah Butt*, Muhammad Farrukh Ali
    697-714
    DOI: https://doi.org/10.5281/zenodo.20630800
  • Pedagogical Practices For Developing Higher-Order Thinking: Elementary School Teachers' Perspective  

    Kainat Majeed, Maham Shahzadi, Zunaira Kousar, Dr. Muhammad Jamil
    715-727
    DOI: https://doi.org/10.5281/zenodo.20989328
  • “The Triple-A Supply Chain Paradox: Why Capabilities Alone May Not Drive Performance”

    Alishba Asghar, Moin Ahmad Moon , Zeeshan Ahmad
    1094-1114
    DOI: https://doi.org/10.63075/z53z5k35
  • Alliance Orientation in Technology Parks of Pakistan: Mediation Role of Coopetition for New Product Development

    Mahmoona Khalil , Kausar Fiaz Khawaja , Maryam Adrees
    1115-1126
    DOI: https://doi.org/10.63075/fnnbk248
  • The Impact of Entrepreneurial Education on Entrepreneurial Career Adaptability With Mediating Role of Self Efficacy.

    Ahtisham Zahid Kamal, Aroosa Shahid Siddiqui
    1027-1044
    DOI: https://doi.org/10.5281/zenodo.20673706
  • Industry, Renewable Energy Consumption, CO₂ Emissions, and Annual Temperature Change in Central Asia: A Panel Data Analysis with Driscoll-Kraay Standard Errors

    Shahid Akbar, Hina Naz , Muhammad Iqbal
    1760-1773
    DOI: https://doi.org/10.63075/kebtsk93
  • Impact of Compliance Audit on Green Accounting: Evidence of Banking Sector of Khyber Pakhtunkhwa

    Ghulam Farooq Khan , Dr. Naveed
    1774-1785
    DOI: https://doi.org/10.63075/rdfkwa66
  • E-Learning: Examining the Direct Effect of Student Engagement through Team Cohesion and Flipped Learning on Student Learning Effectiveness

    Dr. Muhammad Umar*, Dr. Arfan Ahmed, Dr. Syed Usman Shahid
    728-746
    DOI: https://doi.org/10.63075/0k3e7f37
  • Leading from Afar: The Role of Authentic Leadership in Enhancing Employee Well-being in Remote Work Settings

    Dr. Amara Arshad
    1005-1013
    DOI: https://doi.org/10.63075/bx0d4547
  • Social and Economic Factors Responsible for Depression among College Students in Faisalabad

    Khizar Hayat, Fariha Abbas , Areeba Akhtar , Muhammad Hassan Raza , Syed Zeshan Haider , Asadullah
    747-753
  • Supervisor Pubbing and Workplace Misconducts: Examining the Role of Age Cohorts on Workplace Deviance and Cyberloafing

    Rabia Toheed, Dr. Yasir Aftab Farooqi, Mishal Mushtaq, Sidra shahzadi
    1786-1799
    DOI: https://doi.org/10.63075/989wrx66
  • An Empirical Analysis of the Nexus between Public Debt and Private  Investment

    Shahbaz Khan, Hafiz Muhammad Qasim, Muhammad Ghulam Shabeer*
    1800-1821
    DOI: https://doi.org/10.63075/c2bvhk97
  • Structural Functionalism in 21st Century: A Critical Review

    Paris Zaka , Mehwish Mobeen , Muniba Hassan
    754-758
  • The End of Post-War Theories: Eurocentric Social Thought in a Post-2025 Multipolar World

    Dr. Hasan Zafar, Dr. Beenish Masood , MS Fazeelat Razzak
    1127-1139
    DOI: https://doi.org/10.63075/9hg69p69
  • Generative AI Use and Job Performance: The Sequential Mediating Role of Task Optimization and Job Meaningfulness

    Dr. Abdul Ghaffar, Shiza Kazmi, Dr. Humera Imtiaz
    1825-1841
    DOI: https://doi.org/10.63075/pgzmqq76
  • The Impact of Work Life Balance and Leadership Style on Enhancing Employee Performance

    Abdul Shakoor , Nazar Hussain , Shahzadi Khand , Shahzaman Balouch , Abdul Jabbar
    1822-1841
    DOI: https://doi.org/10.5281/zenodo.21061221
  • Integrating Research Management and R&D for Sustainable Development: A Grounded Theory on Enhancing SMEs’ Exports in Pakistan

    Dr.Raza Ullah Shah, Professor Vlasios Sarantinos , Professor Dr. Kausar Abbas , Asma Fazia
    1127-1144
    DOI: https://doi.org/10.63075/2qvgvc08
  • Entrepreneurial Marketing and SME Performance: The Mediating Role of Organizational Ambidexterity and the Moderating Role of Absorptive Capacity

    Muhammad Mohsin, Dr. Mohamad Zulkifli Bin Abdul Rahim, Dr. Muhammad Aftab
    1145-1161
    DOI: https://doi.org/10.63075/28p0vh63
  • Narrative Inquiry as a Qualitative Research Method: Theoretical Foundations, Design, Analytical Approaches, and Emerging Applications

    Dr. Arfan Ahmed, Dr. Taha Shabbir, Meritorious Prof. (Retd) Dr. Nasreen Aslam Shah
    1842-1866
    DOI: https://doi.org/10.63075/bz1pat05
  • Narrative Inquiry as a Qualitative Research Method: Theoretical Foundations, Design, Analytical Approaches, and Emerging Applications

    Dr. Arfan Ahmed, Dr. Taha Shabbir, Dr. Nasreen Aslam Shah
    1866-1890
    DOI: https://doi.org/10.63075/v91yrh18
  • Empirical Analysis Of Foreign Investment Inflow In The Light Of Push And Pull Factors; Evidence From Pakistan

    Syed Nisar Ul Mulk, Muhammad Arif
    337-349
    DOI: https://doi.org/10.63075/nncb1168
  • A Discourse Analysis of Charlie Chaplin’s Final Speech in The Great Dictator: Eight Rhetorical Strategies

    Dr. Shaukat Khan*, Usman Khan
    350-359
    DOI: https://doi.org/10.63075/94jexf29
  • AI-Integrated Passive Interior Design for Thermal Comfort and Energy Efficiency in Residential Housing: Evidence from Urban Lahore

    Muhammad Aamir , Muhammad Hamza Zahid , Tashakkur Fatima, Kaneez Zainab
    360-377
    DOI: https://doi.org/10.63075/tkf83690
  • Drivers of Social Entrepreneurial Intentions: Insights from the Theory of Planned Behavior

    Dr. Naveeda Zeb, Dr. Seemab Chaman*, Dr. Shahab Ali, Afshan Kabir
    376-394
    DOI: https://doi.org/10.5281/zenodo.20406050
  • Bottom-up Effects of Female Strategic Leadership on Firm Performance: The Mediating Role of Employee Engagement and Moderating Role of Psychological Empowerment

    Syed Muhammad Abbas Shah, Adnan Ahmed Khan*, Arshad Iqbal
    395-418
    DOI: https://doi.org/10.63075/1y38c576
  • The Impact of Digital Banking on Financial Behavior of Generation Z University Students in Lahore, Pakistan

    Aiyesha Amin, Ali Rauf, Ayman Amin , Noman Nadeem, Dr Ahmad Saad
    419-434
    DOI: https://doi.org/10.63075/9w3wr924
  • Entrepreneurial Approaches to AI-Assisted Sustainable Residential Architecture for Climate Adaptation and Resource Efficiency in Urban Lahore

    Muhammad Hamza Zahid, Muhammad Aamir*, Kaneez Zainab, Tashakkur Fatima
    435-450
    DOI: https://doi.org/10.5281/zenodo.20389735
  • AI Driven Digital Transformation Capabilities and ESG Performance in Malaysian SMEs: The Moderating Influence of Organizational Readiness

    Malini Kanjanapathy, S.A. Kadir, Muhammad Atif, Junaid Ahmad, Sawira Zahid
    452-474
    DOI: https://doi.org/10.5281/zenodo.20661270
  • Augmented Reality and Stakeholder Purchase Decisions in Pakistan's Construction Industry

    Dr. Muhammad Umer, Dr. Mohsin Ullah, Nuzhat Falki, Alesha Ilyas, Iqra Kauser
    475-507
    DOI: https://doi.org/10.5281/zenodo.20495962
  • Decentralization, Fiscal Stress and Digital Innovation in Local Governance in Pakistan within the framework of NPM Reforms

    Muhammad Mubsher Rehman, Prof. Dr Muqarrab Akbar
    508-530
    DOI: https://doi.org/10.63075/tqymf175
  • Effects of AI Personalized Financial Coaching on Savings and Debt Outcomes in United States Households

    Edimer Mahecha Contreras
    531-555
    DOI: https://doi.org/10.63075/1bn9c273
  • Algorithmic Pressure and Ethical Behavior: How AI Monitoring Influences Employees’ Moral Decisions via Perceived Autonomy

    Dr. Tayyaba Iqbal, Qaiser Kamran*, Syed Muhammad Habib Ur Rehman
    556-576
    DOI: https://doi.org/10.63075/pqfb3787
  • Nexus among Change Implementation, Psychological Contract, Perceived Organizational Support, and Behavior in the Healthcare Sector of Pakistan

    Muhammad Sarfraz Latif , Muhammad Asif Zaheer* , Kashif Mehmood , Shuja Ilyas Chaudhary
    1-14
    DOI: https://doi.org/10.63075/ebwf8m81
  • Digital Leadership and Creative Behavior: The Mediating Role of Trust and Moderating Role of Organizational Climate

    Amna Naseer*, Sediqullah Sherzad, Yousaf Nisar
    15-29
    DOI: https://doi.org/10.63075/6epwcn72
  • Exploring the Relationship between Corporate Governance Practices and Financial Performance: A Global Perspective

    Safina Bibi*, Babar Khan
    30-41
    DOI: https://doi.org/10.63075/z6xpbs54
  • Design and Implementation of Flipped Classroom Teaching Modules in Business Education: An Instructional Model using Curated Digital Content

    Farah Shaikh, Dr. Arabella Bhutto, Dr. Muhammad Moinuddin Qazi Abro, Dr. Adnan Pitafi
    42-61
    DOI: https://doi.org/10.63075/v7pdc004
  • Gender Equality and Economic Inclusion in Pakistan: Barriers to Women’s Participation in the Socioeconomic Landscape.

    Naina Pervaiz, Abid Ghafoor Chaudhary
    62-74
  • Human Resource-Driven Sustainability Governance and Financed Emission Mitigation: The Mediating Role of Greenwashing Risk in Islamic Banks

    Dr. Sadaf Shahab, Dr. Zuee Javaira, Dr. Khalida Khan
    75-90
    DOI: https://doi.org/10.63075/xpw6fm80
  • Impact of Corporate Social Responsibility (CSR) on firms’ financial performance in Pakistan

    Muhammad Ashraf, Dr. Amanullah Khattak
    91-108
    DOI: https://doi.org/10.63075/bc4s7q29
  • Role of Artificial Intelligence in Understanding Consumer Perception for Social Media Marketing

    Saeed Khan*, Dr. Haris Bin Khalid , Dr. Aurangzeb Zulfiqar Khan
    109-121
    DOI: https://doi.org/10.63075/5qhdp391
  • Organizational Performance Dynamics in Pakistan's Pharmaceutical Sector: The Nexus of Employee Centered Branding

    Rabail Ejaz , Dr. Muhammad Asif Zaheer , Dr. Muhammad Hanif , Aziz ur Rehman, Humaira Arzoo
    122-144
    DOI: https://doi.org/10.63075/kj4htm32
  • Influence of Coopetition Capability on Software Product Innovation: The Moderating Role of Innovation Ecological Environment

    Um-e-Farwah, Kausar Fiaz Khawaja, Maryam Adrees
    145-157
    DOI: https://doi.org/10.5281/zenodo.20103243
  • Impact Of The Direct And Indirect Taxes On The Sectoral Growth Of Pakistan: A Case Study Of The Industry Sector

    Syed Rizwan Ali Shah, Uzma Mukhtiar, M. Shafiq
    158-175
  • The Impact of Cryptocurrency Taxation Policies on Investor Behavior and Market Activity: An Empirical Analysis

    IshtiaqKhan
    176-189
    DOI: https://doi.org/10.63075/4p964408
  • Does Stakeholder Engagement Drive Sustainable Social Performance? A Dual Moderation Study Of Ngo Projects

    Amer Riaz Qureshi, Zeeshan Hamid, Saad Rizwan, Khansa Zaman
    190-203
    DOI: https://doi.org/10.63075/thf5rm09
  • Emotional Intelligence and Job Autonomy in Enhancing Employee Engagement: A Multi-Group SEM Approach Based on Diversity

    Syed Abbas Ali Shah, Dr. Najia Shaikh, Dr. Maria Shaikh, Aamir Kibria
    204-217
    DOI: https://doi.org/10.63075/thsm2776
  • Artificial Intelligence-Based Risk Management Systems and Their Effect on Fraud Detection Effectiveness through Data Analytics Capability

    Sufian bin Arshad, Hafiz Muhammad Zaid*, Maryam Bibi
    218-233
    DOI: https://doi.org/10.63075/qqvajb33
  • Impostor Phenomenon as a Predictor of Performance and Work Outcomes Among Employees https://doi.org/10.5281/zenodo.20822590

    Maha Fatima Rizwan, Kaleemullah Qazi, Sahar-e-Marium Khan, Rida Yousaf, Bisma Afzal Billo
    234-245
    DOI: https://doi.org/10.63075/e9cq5245
  • A Resource-Based Framework for Managing Burnout in the Tourism Industry: Integrating Emotional Labor, Transformational Leadership, and Emotional Intelligence

    Arshad Mahmood Arif, Dr. Shams Ur Rehman
    246-265
    DOI: https://doi.org/10.63075/gbcxqd04
  • Study of the Locus of Control of Business Students

    Sonia Baloch, Dr. Nazish Baladi, Dr. Khalida Khan
    266-278
  • Micromanagement, Psychological Well-Being, and Work-Life Balance: Examining Their Impact on Organizational Commitment among Generation Z in Pakistan

    Dr. Anjum Parvez, Kamran Naeem , Shama Suleman
    279-298
    DOI: https://doi.org/10.63075/r7r5gf88
  • Nonlinear Regression Analysis of Novel Renal Index and Its Clinical Determinants: Evidence from Fatima Memorial Hospital, Lahore, Pakistan

    Sarwat Rashid, Aleena Shafqat, Shakila Bashir 
    299-320
    DOI: https://doi.org/10.63075/hq4m5d26
  • The Role of Operations Research in Improving Industrial and Organizational Performance

    Muhammad Fahim Khan, Fatima Farhat, Sayyeda Aqsa Gillani, Muhammad Asif, Shazia Liaqat, Shahid Iqbal*
    321-326
    DOI: https://doi.org/10.63075/6sfpmq82
  • The Financial Distress Anomaly and Structural Market Efficiency: Evidence from the Saudi Exchange under Vision 2030

    Muhammad Fahad Malik, Mohamad Yazis Ali Basah, Khairil Faizal Khairi, Dr. Nurshamimitul Ezza Ramli
    327-336
    DOI: https://doi.org/10.5281/zenodo.20229241
  • Impact of Digital Marketing Strategies on Customer Purchase Intention: The Mediating Role of Brand Trust

    Bisma Tanveer, Inam Ullah Khan, Muhammad Usman, Numan Shehzad, Sibgha Fatima
    378-388
    DOI: https://doi.org/10.63075/cxw8t181